Micro Entrepreneurs in Debre Berhan–Ethiopia: An Assessment

Abstract

The paper provides an overview of the micro entrepreneurs in Debre Berhan-Ethiopia with regard to business profile of the micro entrepreneurs. This research also identifies the goods that micro entrepreneurs often sell in the market, the significant relationship, the problems encountered by the micro entrepreneurs, and solutions offered. To address the research questions, the researcher uses the qualitative and quantitative approach in the analysis of data. The study utilized the descriptive survey method which involves collecting data in order to test the hypothesis. The survey questionnaire was used as the main instrument. It made up to two parallel questionnaires as the principal method of collecting data based on the perception and preference of the respondents of the study. The respondents in this study were 10 Owners/Managers, 40 Vendors/Sellers group, a total of 50 respondents. The statistical tools used were frequency count, percentage, rank statistics to describe typical responses, and the Chi-square test to determine the relationship existing between the perception of the micro entrepreneurs on business profile. This paper has implications for business owners, managers and micro entrepreneurs who are engaged in business in Debre Berhan.