Informatica Data Profiling: Industrial Case Study

Abstract

This paperdiscusses the User Experience (UX) strategy at Informatica using a product case study to demonstrate how UX strategy was adapted to redesign and reinvent a product that had gone through multiple incremental releases over the years. It discusses the ways in which UX-driven technology trendsevaluation, heuristic analysis, and user feedback significantly informed the product definition and allowed Informatica to leapfrog the competition. Before and after examples of the product are included to demonstrate the huge strides that are possible when Product Management, UX, and Technologists all come together.