Research on Entrepreneurial Path and Entrepreneurial Growth of Athletes Based on Initial Resource Orientation

Abstract

The exploration of athletes' entrepreneurial path is of great significance in alleviating employment pressure, solving the problem of athletes' employment and promoting the development of sports. Entrepreneurial resources as a key factor in the choice of entrepreneurship path, few studied the entrepreneurial path based on the initial resources. This paper starts with the initial resources of athletes and constructs a framework of the initial resources of the athletes and the growth of new ventures. The research finds that the path of the entrepreneur 's entrepreneurial path is the technology - oriented path, the capital - oriented route and the market - oriented path. The entrepreneurial characteristics affect the identification, acquisition and integration of entrepreneurial resources, and different entrepreneurial paths correspond to different entrepreneurial strategies. The effective choice of entrepreneurial path is beneficial to the entrepreneur's success and the promotion of entrepreneurial performance. This study puts forward some countermeasures and suggestions to improve the performance of athletes 'entrepreneurial performance from four aspects: the athletes of entrepreneurship education, the acquisition and integration of resources, the establishment of entrepreneurial spirit and the motive of entrepreneurial motivation and entrepreneurial strategy, this paper puts forward some countermeasures to provide theoretical and practical guidance for athletes' entrepreneurship.