Pengukuran Beban Kerja Mental Bagian Marketing PT. Pindo Deli di Masa Covid-19 dengan Metode NASA TLX

Nana Rahdiana, Afif Hakim, Sukarman
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引用次数: 2

Abstract

PT. Pindo Deli is a national company that produces paper, which is located in Kutamekar Village BTB6/9, Karawang Regency, West Java. It produces various types of paper with a market share of 60% for exports and 40% for domestic. The condition of the Covid-19 pandemic also has an impact on the marketing and sales of paper, namely a decrease in the number of requests from the export and domestic markets. This condition certainly has affected the marketing department because it is still determined to be able to sell paper to the market. Job as marketing tend to have a high risk of mental workload, because they are required to always involve the brain's performance in completing their work. The purpose of this study is to measure the level of mental workload in the marketing department at the manager level, namely the regional managers and product managers in meeting their job demands, especially during the Covid-19 pandemic. The method used to measure the mental workload of managers is NASA TLX method. From the research results, it is found that 42% of manager had a high level of mental workload and the remaining 58% were in the very high category.
测量NASA TLX方法Covid-19时期PT. Pindo Deli的市场心态负荷
PT. Pindo Deli是一家生产纸张的全国性公司,位于西爪哇省卡拉旺县Kutamekar村BTB6/9。它生产各种类型的纸张,市场份额为60%的出口和40%的国内。Covid-19大流行的情况也对纸张的营销和销售产生了影响,即出口和国内市场的需求数量减少。这种情况当然影响了市场营销部门,因为它仍然决心能够向市场销售纸张。像市场营销这样的工作往往有很高的精神负荷风险,因为他们需要在完成工作时始终涉及大脑的表现。本研究的目的是衡量营销部门经理级别,即区域经理和产品经理在满足其工作需求方面的心理工作量水平,特别是在Covid-19大流行期间。测量管理者心理负荷的方法是NASA TLX法。从研究结果来看,42%的管理者精神负荷水平较高,58%的管理者精神负荷水平非常高。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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