Expanding Into New Worlds

Abstract

International business communities will not automatically accept the tenets of a foreign nation's business ideals. It is imperative for business owners to truly understand the environment that they wish to communicate their business efforts to in an effort to garner consumers. Through market research strategies like environmental scanning and descriptive research, companies can better understand their potential customer base and build strategies towards gaining market share. Business leaders must strategize the systems used and tailor their efforts to specific audiences. Communities are different and global market strategies should differ as well according to audience. In this book, readers will learn the fundamentals of global market research and its relationship to the business-to-consumer market while gaining access to a number of resources.