{"title":"The Impact of Tourism Live Streaming Interactivity on Consumers' Purchase Intention: The Mediating Effect Based on Immersive Experience","authors":"Suo Yu, Zi-yang Liu","doi":"10.51858/kbmj.2023.6.7.2.39","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":153158,"journal":{"name":"KBM Journal","volume":"19 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"KBM Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.51858/kbmj.2023.6.7.2.39","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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