Analysis of Restaurant Business Strategy in Developing Business using SWOT Analysis

Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia Pub Date : 2019-11-07 DOI:10.4108/eai.8-10-2018.2289288

Tya Wildana Hapsari Lubis, Y. Absah, Arlina Nurbaity Lubis

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Abstract

This study aims to find out how the strategy of a restaurant business in developing its business. This research is a qualitative descriptive study. The research sample is Reza's restaurant located on Jl. Pembangunan No. 91 Dr. Mansyur USU Medan. Data analysis techniques used descriptive statistics and SWOT analysis. Data collection uses observation techniques, questionnaires, and in-depth interviews. The results of the study revealed that Reza's restaurant is in a growing condition and requires two strategies, namely (1) intensive strategy, a strategy that can be done based on intensive strategies namely market penetration, market development, and product development. (2) Integrative strategies, strategies that can be carried out based on backward integration, future integration, and horizontal integration.

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运用SWOT分析法分析饭店发展业务中的经营策略

本研究的目的是找出一个餐饮企业的战略如何发展其业务。本研究为定性描述性研究。研究样本是位于jr .的Reza餐厅。Pembangunan 91号，Mansyur博士。数据分析技术使用描述性统计和SWOT分析。数据收集使用观察技术、问卷调查和深度访谈。研究结果表明，礼萨餐厅处于成长状态，需要两种战略，即(1)集约化战略，一种可以在集约化战略即市场渗透、市场开发和产品开发的基础上完成的战略。(2)整合战略，即基于后向整合、未来整合和横向整合的战略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia

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