Destination Image of “Thousand Islands”: Antecedents and Consequences

Randy Keban, Rayi Retno Dwi Asih, L. Pratomo
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Abstract

—This study aims to examine and analyze the antecedents and consequences of destination image in the Thousand Islands, also known as “Kepulauan Seribu.” The purposive sampling method was used to obtain data from 213 respondents using the Structural Equation Model (SEM). The results showed that service quality has a positive effect on destination image and destination image has a positive effect on loyalty. Future research needs to consider other tourist areas such as Wakatobi National Park, Sumba Island, and Komodo Island.
“千岛”目的地意象:前因后果
-本研究旨在考察和分析千岛群岛,也被称为“Kepulauan Seribu”的目的地形象的前因后果。采用目的性抽样方法,利用结构方程模型(SEM)对213名被调查者进行数据采集。结果表明,服务质量对目的地形象有正向影响,目的地形象对忠诚度有正向影响。未来的研究需要考虑其他旅游区,如Wakatobi国家公园、Sumba岛和Komodo岛。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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