Porter's Five Forces Analysis: Potential of Extreme Night Culinary Tourism

Abstract

The potential for extreme night culinary tourism is part of a different gastronomic experience in urban areas, especially in Jakarta as the Indonesian Capital. Night culinary in Jakarta has become a routine for local and foreign tourists to enjoy organoleptic satisfaction which includes taste, color, texture, and aroma with unusual food dishes such as snake meat and processed snakes served accompanied by an evening culinary attraction that is in demand by tourists. This study aims to identify the potential strengths of extreme night culinary tourism in Jakarta. Data obtained by combining the triangulation of qualitative and quantitative methods to 25 tourists. The analytical method uses SPSS to determine the correlation and regression of the potential strengths of extreme night culinary tours in Jakarta. The study found that is a strong positive relationship between the perception of tourists with the potential for extreme night tourism in Jakarta with evidence of an interest in re-visiting extreme culinary tourism in Jakarta by promoting, inviting families and close relatives. Discovering different taste experiences with direct visualization that is complemented by extreme food processing attractions and the shortcomings of extreme night culinary tourism in Jakarta is the legality of the practice of using unusual and unnatural food ingredients and even lack of permission and protection for animals used in extreme night culinary in Jakarta and not guaranteed food safety and halal labels for certain