Cognitive biasing effects in information systems: implications for linking real world information with human judgment

Abstract

A model is presented of cognitive analysis of information in IS (information systems). Portraying the decision maker (DM) as an active component in an information analysis loop, the model identifies a set of biasing factors in decision making including characteristics of the DM, characteristics of the information available to the DM, cognitive strategies and attributions, and the context of the decision-making process. Linkages among different phases of the process are delineated. Implications, examples, and suggestions are provided for IS design.<>