Toward Building a Mobile App Experience to Support Users' Mobile Travel Needs

Abstract

Users' reliance on mobile devices has grown tremendously in recent years. For travelers in particular, the use of mobile travel (hereafter, referred to as 'mtravel') apps has been increasingly important in order to check the status of hotels, convert currencies, and provide convenience when traveling away from home. Examples of such applications used for travel purposes include hotel/motel apps, airline apps, location-based services such as maps, and travel tools such as translators, currency converters, etc.