UGRA’S CREATIVE CLUSTER AS A TOOL FOR SOCIAL AND ECONOMIC DEVELOPMENT OF THE REGION

Abstract

The article deals with the features of the creative economy developing in the Khanty-Mansi Autonomous Okrug ‒ Ugra and the necessity to establish a creative cluster as a tool for social and economic development of the region. The article aims to determine the level of development of the creative industries in the region. According to statistical analysis, the level of development of the region’s creative industries, particularly the tourism industries, is insufficient. The region does not attract investors due to such developmental obstacles as territorial remoteness, seasonal diversity, and a severe climate. The authors proposed to develop a creative cluster in Ugra in order to solve the problems in question and change the approach to the management and implementation of tourism in the region.