Modern forms of organization and development of animation activities in hotel enterprises

Abstract

The article discusses the process of improving the quality of service in hotel enterprises through animation activities. In the last decade, the tourism industry in Russia has been rapidly developing: new hotels, tourist complexes, tourism business enterprises and travel agencies appear, and animation is considered as a whole industry of hotel service, its integral part. Every industry is affected by how well it is managed. Quality indicators and problems with the production of quality products are specific to each sector, including the hospitality industry. Satisfaction with the needs of guests is the main task of any hotel, therefore, hospitality industry enterprises are interested not only in providing accommodation services, but also in organizing their leisure time and providing additional services. At present, the animation service has received a completely new trend — it is both a kind of animation programs, and improving their quality in serving guests, of course, and as one of the forms of advertising for a hotel company that can re-attract not only guests who are already on vacation, but also their acquaintances.