SCALE

Abstract

ANDRIAN DJAMALU. Strategy for the Development of Small scale Smoking Roa Fish (Hemiramphus sp.) industry In Boalemo District, Gorontalo Province. (Supervised by Sitti Nur Faridah and Muh. Hatta Jamil). About 95% of the demand for smoked Roa fish in the province of Gorontalo comes from outside the province and the remaining 5% provided by the roa fish smoking industry in Boalemo Regency. These conditions are affected by the lacks of production capacity, production facilities, and capital owned by small businesses. This study aims to analyze the current conditions of the small scale roa smoking industry, conduct financial feasibility analysis, and formulate development strategy for the small scale roa fish smoking industry. The research method used was qualitative and quantitative research with data collection techniques in the form of interviews, documentation, and SWOT analysis. Through the NPV, IRR, BCR, PP, and BEP values, the fasibility of the roa smoking industry was determined. Based on the results obtained from SWOT analysis, it was found that the strength-opportunity strategy had the highest score. Policies to support this development strategy are to create brands and labels, improve cooperative relationships with existing partners and networks, take advantage of the abundant availability of raw materials to increase production capacity. In addition, it was also found that the lack of processing facility can be overcome, and develop diversification of through assistance from government or from other agencies. It was also found that diversisification of processed products derived from smoked Roa fish can become an important strategy. Other important findings from this study were the demands for the product were high and the industry could not keep up with the demands, the Roa smoking industry is investment-worthy, and the right strategy to develop this industry should be based on the Strength-Opportunity strategy.