A Cognitive Analysis of Multimodal Metaphors in News Cartoons Based on Conceptual Integration TheoryA Cognitive Analysis of Multimodal Metaphors in News Cartoons Based on Conceptual Integration Theory

Chen Li
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Abstract

The meaning construction and interpretation of metaphor exist in verbal and non-verbal forms (multimodal forms such as sound and color). As the carrier of verbal and non-verbal symbols, the function of news cartoons is far greater than that of words. Based on the conceptual integration theory, this paper analyzes the multimodal metaphor phenomenon and meaning construction process of news cartoons with the theme of “uniting as one to fight the epidemic” selected from China News Cartoons Network. The research finds that the multimodal metaphorical representation of “uniting as one to fight the epidemic” reflects people’s basic cognition, which is affected by one’s experience, history and culture; the meaning construction of the multimodal metaphorical scene of “uniting as one to fight the epidemic” has the characteristics of dynamic processing. This paper aims to enhance people’s awareness of novel coronavirus through the cognitive interpretation of multimodal metaphors in news cartoons.
基于概念整合理论的新闻漫画多模态隐喻认知分析基于概念整合理论的新闻漫画多模态隐喻认知分析
隐喻的意义建构和解释存在于言语和非言语两种形式(声音和色彩等多模态形式)。新闻漫画作为语言符号和非语言符号的载体,其功能远远大于文字。本文以概念整合理论为基础,分析了中国新闻漫画网以“众心同德,共抗疫情”为主题的新闻漫画的多模态隐喻现象及其意义建构过程。研究发现,“同舟共济、共抗疫情”的多模态隐喻表征反映了人们的基本认知,这种认知受个人经历、历史和文化的影响;“万众一心抗击疫情”多模态隐喻场景的意义建构具有动态加工的特点。本文旨在通过对新闻漫画中多模态隐喻的认知解读,提高人们对新型冠状病毒的认识。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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