Muslim consumer response towards CSR focused companies with special reference of financial impact on the stock value of the companies

Abstract

Social and societal marketing are the ways through which the company markets their product as per the consumer needs and demands and on the other hand spreads the message of their interest. On  the  other  hand  corporate  social  responsibility  (CSR)  is  a  business  approach  that  contributes  to  sustainable  development  by  delivering economic,  social  and  environmental  benefits  for  all stakeholders. The organizations set their budget to spend on the social & societal causes. In this research paper the concept of social and societal marketing is provided along with the concept of CSR linked with Quran verses and Ahadith in favor of charity. It is emphasized in the paper that Muslim consumers are responsive towards the companies which keenly participates in the public welfare work through CSR.