Promising directions for the development of an export-oriented system of marketing promotion of agrifood products based on an integrated approach

Abstract

Methodological approaches to the organization of an export-oriented marketing system for the promotion of agricultural products and food were presented in this article; features of the development and implementation of a communication policy based on a unified annual work program to support the export promotion of agrifood products was considered; an integrated information and consulting system to support export promotion, as a tool for ensuring the interaction of participants in the agrifood market in the implementation of export activities, was proposed.