FATORES DE INFLUÊNCIA EM FLUXOS DE INFORMAÇÃO E COMUNICAÇÃO ORGANIZACIONAL DA PRÓ-REITORIA DE EXTENSÃO DA UNIVERSIDADE FEDERAL DO RIO GRANDE DO NORTE

Abstract

This article aims to understand how the processes of information collection and selection that are published in the profiles of social networks of the Pro-Rectory of Outreach of the Federal University of RIo Grande do Norte influence the flow of information in this sector, as well as its organizational communication. In order to meet this purpose, performs an applied, descriptive and qualitative research, using as data collection technique an online questionnaire, with a standardized and sctructured structure, applied to the manager and scholarship holders of the Technical Office of the Pro-Rectory of Outreach (PROEX). The questionnaires were understood using the Bardin (2016) content analysis method. Based on the results, it was found that the model that best represents the information management process in the Pro-Rectory of Outreach (PROEX) is Beal’s (2004), since this model is directly Ana Kamila Silva Azevedo; Pedro Alves Barbosa Neto Perspectivas em Gestão & Conhecimento, João Pessoa, v. 10, n. 1, p. 67-87, jan./abr. 2020. 68 linked to the way the sector manages yours organizational communication. Finally, we conclude that Information Management and Organizational Communication can contribute to each other so that managers can increasingly reach their stakeholders.