Research on co-opetition of mobile TV based on network convergence the case of CMMB

2010 2nd IEEE International Conference on Information Management and Engineering Pub Date : 2010-04-16 DOI:10.1109/ICIME.2010.5478117

Zhang Rui, Zhang Jin-long

引用次数: 1

Abstract

This paper first gave an overview of the development of mobile TV and 3-network convergence, then presented the co-opetition model of mobile TV, including isolating mode, cooperation mode, competition mode and co-opetition-equity mode. Finally, based on the example of CMMB (China mobile multimedia broadcasting), the co-opetition of mobile TV in China is analyzed.

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基于网络融合的移动电视合作竞争研究——以CMMB为例

本文首先概述了移动电视和三网融合的发展，然后提出了移动电视的合作竞争模式，包括隔离模式、合作模式、竞争模式和合作竞争-股权模式。最后，以中国移动多媒体广播(CMMB)为例，分析了中国移动电视的合作竞争。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

2010 2nd IEEE International Conference on Information Management and Engineering

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