Study of New Business Search Model using IP Landscape

Abstract

: This paper proposes a new business search model (Mirror-method) using IP landscape (also called “Patent Landscape”). The purpose of the Mirror-method is to enable even general employees who belong to the intellectual property department of a company to search for new business themes quickly and easily. The Mirror-method has two features: 1) focusing on cited applications from non-competitors, and 2) focusing on the company’s core competence. As a pilot study, applying to searching the cosmetics business, which was new business for FUJIFILM in 2000s, this paper shows the Mirror-method works effectively.