TRADE AND TECHNOLOGICAL PROCESSES AUTOMATION IN RETAIL TRADE IN THE CONTEXT OF INNOVATIVE DEVELOPMENT OF THE ECONOMY

Abstract

The current economic situation in Russia, complicated by economic sanctions and sanitary and epidemiological conditions, combined with scientific and technological progress, poses new challenges for trade enterprises of various formats in the fight for buyers and their loyalty [4]. The article examines the role and directions of application in the trade and technological process of the store of electronic technologies, which are a kind of indicators of innovation. They allow you to create not only a model of the store's operation, but also to correct it, taking into account the available innovations in the field of technical equipment of the trade enterprise. This toolkit facilitates both organizational and managerial and evaluative and analytical work, which is necessary today even for small stores. The article concludes that it is necessary to improve the automation of processes in trade to increase the economic performance and competitiveness of the store. Understanding the specifics, the correct choice of electronic technologies enables the store to more deeply and in a timely manner identify the rapidly changing vector of value preferences of customers, as well as improve the ergonomics of purchases.