Motivation, Satisfaction and Intention to Re-volunteering at Special Event

Abstract

Mega sports events have successfully attracted the interests of individuals to volunteering. In the volunteering process, the volunteers gained valuable experiences for themselves and their future. However, to what extent the motives to volunteering affect satisfaction is still less in focus. This study aimed to explore the volunteers' motivation towards their overall satisfaction. In addition, the association between overall volunteering satisfaction and the intention to re-volunteering is determined. This study utilized primary survey data that was led among the volunteers of Aquathlon Melaka 2020. A descriptive research design using a quantitative approach was applied. Results showed that altruism and intrinsic motivation were significantly contributed to the satisfaction towards volunteering. The majority of respondents were satisfied with volunteering the event and intent to re-volunteering the event in the future. The insights will provide excitement to the event organizers to improve the complex tasks in managing volunteers in organizing events.