YouTube Playlist: Iconic Song Triggers Nostalgic Memory and Function of Nostalgia

Abstract

The use of social media is increasingly integrated with human life due to pandemic conditions. youTube as the most popular social media in Indonesia needs to be used to improve the quality of well-being through nostalgia as a memory and psychological function of nostalgia. Social media such as YouTube is considered to be able to save and get nostalgic memory and cause the effect of the nostalgia function. This study aims to explore the use of YouTube as a tool for evoking childhood nostalgic memory and personal relations memory, and to get a nostalgic effect in the form of meaning in life which is obtained through the dimensions of positive affect, self-regard, and social connectedness. The participants were given manipulation to listen to the Nina Bobo song, then asked to remember the nostalgic memory and fill out a questionnaire on the nostalgia scale. The analysis used in this study were descriptive statistics, linear regression, and hierarchical linear regression. The results showed that the use of the Nina Bobo song from YouTube had an effect on childhood nostalgic memory and personal relations memory. Then, the nostalgic memory that is evoked had an effect on meaning in life, as well as a person's maturity judging by age had an impact on a person's meaning in life after remembering childhood nostalgic and personal relations memories.