The effect of trust in product chains in a Digital Business Ecosystem

Abstract

We present a study in product chain creation in a digital business ecosystem (DBE). We perform the study using a simulated DBE. It was created by a software package that receives statistical data from a real DBE as input and outputs a realistic simulated model consisting of a certain number of companies and services. Issues of trust between companies are modelled using the psychophysical law of Weber Fechner and their effect on the quality of the chains of products created is studied.