PERANCANGAN MEDIA KOMUNIKASI VISUAL OUR BALI YOUR BALI UNTUK MENARIK DONATUR

Abstract

Our Bali Your Bali is a charity works organization founded in 2021 in Bali by an executive chef who owns two restaurants in Bali (Ginger Moon Canteen and Jackson Lily's) named Dean Keddel. Dean began working on cookbooks to raise money for these desperate families, villages and charities. More than 400 pages later, Dean has compiled a list of classic Balinese recipes from his staff, their families, local stalls and restaurants. Beyond the amazing recipes and stories told through this book, the main goal is to raise funds for the five major charities on the island of Bali. Our Bali Your Bali. The role of visual communication design to help design our Bali Your Bali visual communication media is very important to do, with a good visual communication media design it will attract the attention of the audience, increase awareness so as to get donors. One of the roles of Visual Communication Design is to create social media designs, especially Instagram social media. Making Instagram social media designs is important to help the charity Our Bali Your Bali. In addition to social media, the author also helps with banner design for Our Bali Your Bali e-commerce. The design of visual communication media for the charity organization Our Bali Your Bali uses a qualitative method which is carried out by understanding the design brief given by partners, conducting research and segmentation of the intended market, then choosing media and concepts that until visual communication media design is realized which includes the design of instagram social media post post templates, commercial banners, holiday greeting designs for social media. This final design will later be published or disseminated works through social media accounts