Moral Judgment behind Prosocial Value Endorsing Online Crowdlending Behavior: Consequentialism vs. Deontology

Abstract

This study aimed at investigating the role of consequentialist and deontological moral judgment in predicting online prosocial value endorsing crowdlending behavior. Using multiple linear regression on 198 participants (93 males, 105 females; mean of age = 30.56 years old, standard deviation of age = 6.06 years), it is found that consequentialism (β = 0.456, p < 0.01) and deontology (β = 0.149, p < 0.01) can predict prosocial value.