{"title":"Markenführung von Start-ups – eine Studie bei Fintechs","authors":"Hannah Mechenbier, Simon Neumann, Thomas Könecke","doi":"10.1007/978-3-658-24586-3_3","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":165959,"journal":{"name":"Marken und Start-ups","volume":"34 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marken und Start-ups","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-658-24586-3_3","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}