UPComp - A PHP Component for Recommendation Based on User Behaviour

Abstract

In this paper, we investigate the possibilities of interpreting user behaviour in order to learn his/her preferences. UP Comp, a PHP component enabling use of user preferences for recommendation, is described. UP Comp is a standalone component that can be integrated into any PHP web with only basic knowledge of PHP, HTML and SQL. The methods of user behaviour interpretation are evaluated on a real web shop with tourist trips using UP Comp.