AN EMPIRICAL STUDY OF CORPORATE HUMAN RESOURCE STRATEGY - THE CASE OF COMPANY ZHENGTAI GROUP CO., LTD.

Abstract

This study uses Zheng Tai Group Co., Ltd. as an example for the research. As an older state-owned construction enterprise in Jiangsu Province, Zheng Tai Group Co., Ltd. must maintain its market advantage within a very intense market. The company should gradually expand into new market areas, learn how to avoid possible human resource crises, improve the quality of staff competences and meet the demands of personnel in a corporate strategy. It has become imperative for the managers of Zheng Tai Group Co., Ltd to find the corresponding solutions. Our study shows that human resource management, human resource strategy, and the human resource strategy theory of the construction industry are interrelated. Our initial intent has been to understand and analyze the gap between the current situation with the human resources at Zheng Tai Group Co., Ltd. and the development strategy of this enterprise. The study carries out a comparative research and formulates a corresponding human resource strategy to match the company strategy, explaining the sequence of human resources, including acquisition, maintenance, development, and the reduction plan. A series of HR strategy implementation plans have been presented and suggested. The main methods of this paper include the literature research method, the case study method, and the interview method. This research also clarifies some ideas for the future of human resource development at Zheng Tai Group Co., Ltd. These developments should include a strategic perspective; formulated human resources development objectives, and the strategies based on the actual history of the company. The company in question should be more open to the idea of human resources allocation as this enhances the abilities to cope with external market environments, thus indirectly strengthening the competitiveness.