MEDİKAL TURİZM KÜMESİNİN GELİŞİMİ: ANTALYA ÖRNEĞİ

Abstract

This study aims to analyze growing of Antalya medical tourism sub-sector which has been showing rapid improvement since 2006 in Antalya Tourism Cluster, depends on basis of source-based approach and cluster literature. In this study structured questionnaires were used. Questionnaires, applied to the upper-level managers of medical tourism companies, located in the region and included in medical tourism scope by the Ministry of Health. The findings revealed that the rapid development of medical tourism industry in the area is based on demand conditions being positive and the physical and human resources being enhanced. Also the findings have showed that the coopetition in the medical tourism industry is not developed sufficiently due to the weakness in network relations and yet couldn’t become a business cluster.