Facilitating International Venturing of Emerging Market Firms Through Entrepreneurial Transformation: Contingent Role of Technological Environment

Abstract

This study analyzes emerging market (EM) firms’ entrepreneurial transformation process at both the cognitive and behavioral levels to facilitate successful international venturing. Specifically, the relationships among entrepreneurial orientation (EO), strategic renewal, and international venturing, the mediating role of strategic renewal, and the contingent roles of technological dynamism and competitiveness are examined. Cross-sectional survey data collected from 137 paired EM firms in China confirm our hypotheses. Results show that strategic renewal positively mediates the link from EO in the form of proactiveness, risk-taking, and innovativeness, to international venturing. Moreover, technological dynamism elevates the mediation effect of strategic renewal, whereas technological competitiveness diminishes the facilitating role of strategic renewal.