Research on the Shaping Path of Government Image From the Government New Media

Abstract

The government new media as the “bridge” between the government and the public is an important platform for shaping the image of the government. The investigation showed that the use of the government new media needs to be improved, the public participation rate is low, and the public preferences are diversified. Information release, service provision and communication and interaction are taken as evaluation indicators and shaping paths for the government image of new government media. The strategy to enhance the government's image is to improve the quality of information dissemination, broaden service channels, strengthen interactive communication, improve technology, and enhance the quality of public servants. On the other hand, we should encourage the public to actively participate in politics and cultivate their political interest.