How Strategic Planning Can Help Us Get Through the Present World Crisis

Paul A. de Ruijter, H. Alkema, S. Stolk
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Abstract

In times of crisis problem solving methodologies seem to gain attention over strategic planning. This article makes the case that more rather than less strategic planning is needed to get through the current world crisis. Based on best practices of Shell using scenarios to prepare and steer through the 1973 first oil crisis and Rabobank who used scenarios in 2003 to plan for the 2007 credit crisis.
战略规划如何帮助我们度过当前的世界危机
在危机时期,解决问题的方法似乎比战略规划更受关注。这篇文章说明,要度过当前的世界危机,需要更多而不是更少的战略规划。根据壳牌在1973年第一次石油危机中使用情景来准备和引导的最佳实践,以及荷兰合作银行在2003年使用情景来计划2007年信贷危机的最佳实践。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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