E-hailing Utilisation Analysis in Kota Kinabalu City Centre

Abstract

The prevalence of smartphones and the IoT in today's modern world is only expected to grow. Since its inception, the use of e-hailing apps—which allow users to order a car, taxi, limo, or other modes of transportation via a mobile device—has skyrocketed. Due in large part to the efforts of transportation network businesses, e-hailing services have become a significant driver of economic growth. Many people choose e-hailing services because they provide more privacy and convenience than public transportation. E-hailing services in Kota Kinabalu, Sabah, are analyzed in this study to determine the factors that affect how users see these services. This study's objective was to understand the e-hailing service in Kota Kinabalu, Sabah. The Stated Preference Survey (SPS) method was used in this study. In order to gather the necessary data, an online questionnaire was created and sent out to 300 participants. The data were analyzed using descriptive statistics and Spearman's Correlation. Price value and perceived safety when utilizing e-hailing services were shown to have significant correlations of rs=.161 (p≤0.05) and rs =.118 (p≤0.05), respectively. As a result, e-hailing businesses should advertise the affordability and security of their services.