A Study on Digital Technology Usage in Business with Special Reference to Dharmapuri District

Abstract

Business drives economic activity around the world. A consequence of the growing role of digital technology is the major transformation of how businesses across industries, in and outside the digital economy develop, produce, and market their goods and services. The main aim of this paper is to find the Several Digital Platforms which are used in developing business in Dharmapuri District and also analyse the problem faced by the businessman to adopt the digital technology.Dharmapuri district is known for its mango, tamarind, pulse, silk reeling, silk twisting, rice milling,manufacturing of readymade garments, power looms, sugarcane crushingand cacoonproduction. Rice mills and sago companies, as well as many other industries are eager to produce energy food for people of all ages, have a lot of potential.In that five enterprises, 200 business people are selected as sample unit and size of this study by using stratified random method.This research paper is fully descriptive in nature. Primary data is collected via well-structured questionnaire, it consists of three parts like demographical factors of respondents, usage of digital technology and problem faced by the business people in digital technology in DharmapuriDistrict. Secondary data is collected via Annual reports, journals, magazines, booksand newspapers. Percentage Analysis, Weighted average method and Kursal Wallis test were used to analyse the collected data. Findings of the study revealed that there is a significant relationship between the investment made by the business people and usage of digital technologies in business.