The Importance of Sustainable Innovation Thinking Strategies in Enhancing Competitive Advantages

Abstract

The research aims to study and analyze the theoretical foundations and cognitive foundations of sustainable innovation thinking strategies and competitive advantages, as well as to identify the importance of sustainable innovation thinking strategies in enhancing competitive advantages, to achieve this goal, we have examined the theoretical framework for both sustainable innovation thinking strategies and competitive advantages, and Review the impact of sustainable innovation thinking strategies on enhancing competitive advantages, The research reached the following conclusions: the interest of economic units in sustainability and its dimensions helps them to exploit their available resources to meet their current needs in a manner that does not constitute a threat and infringement on the interests of future generations and to meet their needs, and enables them to preserve the environment and reduce toxic emissions, and sustainable innovation thinking strategies are considered the cornerstone of economic units that aim to compete and gain competitive advantages, the adoption of which leads to obtaining efficient and sustainable products, reducing and addressing environmental, social and economic impacts, and also helps to meet the needs and desires of customers through the introduction of new innovation and sustainable ideas, which bear the stamp of sustainable competitive advantage.