How Relational Capital affects the company's reactive resilience during the pandemic crisis

Abstract

Scholars have recognized a material bond between the company's Relational Capital (RC) and its reactive resilience to crises. Therefore, the research's aim is to understand if and how RC can influence the company's reaction to the pandemic crisis. With this purpose, the work uses a qualitative approach by analyzing a single case study and applying the CAOS (an Italian acronym for Caratteristiche personali, Ambiente, Organizzazione, Start-up) model during the COVID-19.