Digitizing Micro, Small and Medium Enterprises

Abstract

MSMEs(Micro, Small and Medium Enterprises) in Indonesia have a vital role in developing the community's economy. However, there are challenges for MSMEs to survive amid competition. A multi-aspect strategy is needed for MSMEs to rise and restore stability , especially due to the PandemicCovid-19.This study uses a qualitative descriptive analysis approach. Based on the results of the analysis carried out, it is explained that digitalization is something that cannot be avoided anymore . The government is providing various supports through the Ministry of Communication and Informatics, the Ministry of Trade, the Ministry of Cooperatives and Small and Medium Enterprises and several BUMNs for the development of MSMEs in a digital direction.Real government support for MSMEs through the PaDi UMKM platform, helps MSMEs get business legality, advertise online and join Bekraf, e-commerce and other startups to gain access to marketing with a wider reach.