The Challenges of Iran's Pharmaceutical Export: A Qualitative Content Analysis

Mina Ansari, Amirhossein Takian, Vahid Yazdi-Feyzabadi
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Abstract

Background: Development of non-oil exports, including pharmaceutical products is one of the most important economic development strategies. This study aims to explain challenges of pharmaceutical export in Iran by using the sources and content of online media news. Methods: This was a qualitative study which analyzed the content of general and specialized online media news in Iran (conventional approach) from January 20, 2017 to January 20, 2020. Data sources were selected using the purposive sampling method .Then, the eligible news was determined by quota sampling method and was inductively analyzed in MAXQDA10. Results: The identified challenges were divided into five main categories including the domestic market of medicines, pharmaceutical manufacturing, financing, marketing and diplomacy. The most important challenges were related to financing and marketing. Conclusion: Iran's position regarding worldwide export of drugs is not satisfactory. The target markets for drug exports should be developed using a national economic program and appropriate diplomacy, in addition to improving the quality of drug production.
伊朗药品出口的挑战:定性内容分析
背景:发展包括医药产品在内的非石油产品出口是最重要的经济发展战略之一。本研究旨在利用网路媒体新闻的来源和内容,解释伊朗医药出口的挑战。方法:采用定性研究方法,分析2017年1月20日至2020年1月20日伊朗一般和专业网络媒体新闻(常规方法)的内容。采用目的抽样法选择数据源,然后采用配额抽样法确定符合条件的新闻,并在MAXQDA10中进行归纳分析。结果:确定的挑战分为药品国内市场、药品生产、融资、营销和外交等五大类。最重要的挑战与融资和营销有关。结论:伊朗在全球药品出口方面的立场并不令人满意。除了提高药品生产质量外,还应利用国家经济方案和适当的外交手段开发药品出口的目标市场。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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