The Influence of Communication and Creativity on Decision-Making of School Principals

Abstract

The objective of this research is to determine the influence of communication and creativity in the decision making process of principals at public elementary schools. Data were collected through observation, survey and by using questionnaires. Simple correlation, and linear regression were used to analyze the data obtained. 55 principals were randomly selected from a target population of 64. Using simple correlation, linear regresion, and path analysis, the data obtained were analyzed. Based on the result, the following positive direct effect can be seen between: (1) communication on decision making, (2) creativity on work decision making, (3) communication on creativity. Decision making can be improved by increasing the communication and improving creativity.