A Localization Theory: User Experience Research in the U.S. and Canada

Abstract

This paper presents empirical research on localization preferences for English-speakers in the U.S. and Canada. The research methods incorporated an online survey administered to 76 participants and consisted of a demographic questionnaire, a sample medical brochure from Alberta, Canada and a survey of user perception on quality. Results indicate Canadian preferences to the sample document for layout, organization, language, and amounts of text compared to U.S. participants.