Business model of technology-based new ventures a case study of Hangzhou Youheng Network Technology

Abstract

The business model is a key decision for technology-based new firm to survive, grow and thrive in ever increasing competitive market, as well as fit for the future. This paper adopts the case study methodology to explore the business model of Youheng Network Technology. The firm is a leading technology-based voice of internet phone operator in China. We discover four main pillars of its business model, which are product innovation, infrastructure management, customer relationship and financial aspects. This paper also embodies the possibility to develop a practical business model for China's technology-based new ventures and fosters understanding of business model's application in China.