Network Streaming: TV Broadcasters in the Digital Space

The Franchise Era Pub Date : 2019-05-01 DOI:10.3366/edinburgh/9781474419222.003.0010

M. Sandler

引用次数: 0

Abstract

Monica Sandler focuses on subscription video on demand services, using the case study of Comcast NBCUniversal’s failed SeeSo platform. Her essay examines how television networks themselves can cultivate a franchise identity for themselves by expanding their brand into emerging formats. The essay questions how old media incumbents like NBC can compete against big data-based entertainment companies like Netflix and Amazon.

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网络流媒体:数字空间中的电视广播

莫妮卡·桑德勒(Monica Sandler)以康卡斯特nbc环球(Comcast NBCUniversal)失败的SeeSo平台为例，专注于订阅视频点播服务。她的文章探讨了电视网络如何通过将自己的品牌扩展到新兴形式来培养自己的特许经营身份。这篇文章质疑像NBC这样的老牌媒体公司如何与Netflix和亚马逊(Amazon)等基于大数据的娱乐公司竞争。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Franchise Era

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