Search Engine Marketing Technology Data Validation Evidence from BAIDU

Abstract

With the development of search engine marketing, more and more search engine focus on the precise advertising. In order to make it sense, this paper did a series of experiments using Baidu as example. After analysis the five main procedure of the experiment, we get a mature search engine market system. Using these experiment data, this paper innovative imaging the future network direction and point out what condition search engine marketing and technology would be.