Effect of Competitive Prices, Completeness of Products, and Locations on Consumer Purchasing Decisions at Metro Electronics & Furniture Rantauprapat

Microeconomics: Intertemporal Consumer Choice & Savings eJournal Pub Date : 2019-07-01 DOI:10.2139/ssrn.3412703

Ade Parlaungan Nasution, Denny Ammari Ramadhan

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引用次数: 1

Abstract

The purpose of this study was to determine the effect of competitive prices, product completeness, and location on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat. Data analysis methods used are Reliability Test, Validity Test, Multiple Linear Regression Analysis, Determination Coefficient (R2), F test and t test. The results of the t test show that competitive prices have a positive and significant effect on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat, where the value of tcount (8.657)> t table (1.66159) with a significance level of 0.000 <0.05. Completeness of prices has a positive and significant effect on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat, where the value of tcount (5.427)> t table (1.662) with a significance level of 0.000 <0.05. Location has a positive and insignificant effect on consumer purchasing decisions at Metro Electronics & Furniture Rantauprapat, where the value of tcount (0.148).

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竞争价格、产品完整性和地点对麦德龙电子和家具公司消费者购买决策的影响

本研究的目的是确定竞争价格、产品完整性和地理位置对麦德龙电子和家具公司消费者购买决策的影响。使用的数据分析方法有信度检验、效度检验、多元线性回归分析、决定系数(R2)、F检验和t检验。t检验结果显示，具有竞争力的价格对Metro Electronics & Furniture Rantauprapat的消费者购买决策具有积极显著的影响，其中tcount (8.657)> t表(1.66159)的值显著性水平为0.000,t表(1.662)的显著性水平为0.000 <0.05。地理位置对麦德龙电子和家具公司的消费者购买决策有显著的正向影响，其中tcount的值为0.148。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Microeconomics: Intertemporal Consumer Choice & Savings eJournal

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