IDEALIZATION OF ROLE BEHAVIOR IN THE SPACE OF SOCIAL NETWORKS (ON THE EXAMPLE OF THE ANALYSIS OF THE IMAGE OF THE IDEAL MOTHER)

Abstract

It is noted that social networks embody the idea of simulacra, described in the works of Zh. Baudrillard. The problem of forming the image of the "ideal mother" using a social platform such as Instagram is analyzed. The content analysis method identifies and describes various aspects of the representation of motherhood by popular bloggers and analyzes the possible risks of consuming this content by users.