Pricing Model and Algorithm for Online Speciality Store with Consideration of Sale Association

Junwei Wang, Dingwei Wang
{"title":"Pricing Model and Algorithm for Online Speciality Store with Consideration of Sale Association","authors":"Junwei Wang, Dingwei Wang","doi":"10.1109/ICSSSM.2007.4280223","DOIUrl":null,"url":null,"abstract":"An online speciality store is a kind of small retail shop on the Internet that specializes in some merchandise of the same brand or with the similar function. Putting low prices on some special items is a special pricing strategy in online speciality store, which will increase the flow of the Web site and accelerate the sales of other products. The phenomenon that there is positive sale association among different items is called as size effect in this paper. A multi-objective model was built and a particle swarm optimization algorithm was proposed to solve this holistic pricing problem. Maximum of the gross profits and sales was the objective of the model. Simulation results reveal that the model can help online speciality store get more gross profits and more sales.","PeriodicalId":153603,"journal":{"name":"2007 International Conference on Service Systems and Service Management","volume":"253 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2007-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2007 International Conference on Service Systems and Service Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICSSSM.2007.4280223","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

An online speciality store is a kind of small retail shop on the Internet that specializes in some merchandise of the same brand or with the similar function. Putting low prices on some special items is a special pricing strategy in online speciality store, which will increase the flow of the Web site and accelerate the sales of other products. The phenomenon that there is positive sale association among different items is called as size effect in this paper. A multi-objective model was built and a particle swarm optimization algorithm was proposed to solve this holistic pricing problem. Maximum of the gross profits and sales was the objective of the model. Simulation results reveal that the model can help online speciality store get more gross profits and more sales.
考虑销售关联的网上专卖店定价模型与算法
网上专卖店是一种小型的零售商店在互联网上,专门经营一些商品的同一品牌或具有类似的功能。在某些特殊商品上降价是网络专卖店的一种特殊定价策略,它可以增加网站的流量,加速其他商品的销售。不同商品之间存在正向销售关联的现象,本文称之为规模效应。建立了多目标模型,提出了一种粒子群优化算法来解决这一整体定价问题。毛利和销售额的最大化是这种模式的目标。仿真结果表明,该模型可以帮助网上专卖店获得更高的毛利和销售额。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信