Analysis of Business Models and Market Players for Local Wireless Internet Access

Abstract

Internet access now changes from mainly being a service consumed in own and fixed locations to be a service used at any location. The main topic in this paper is to address what kind of market actor that will be the most important for the provisioning of these public Internet access services. The research questions and methodology are related to business roles, market actors, customer relations, payment options and business mechanisms. The analysis is based on interviews with market actors within and outside the telecom sector that are candidates to take one or several business roles for access provisioning. The main finding of the analysis is that public local access provisioning to a large extent differs from the traditional operator business Actors from outside the telecom sector start to enter telecom business and the main driver is to support the non-telecom core business. The access is often provided based on temporary or short term customer relations.