Jockey Time: Making Video Playback to Enhance Emotional Effect

Abstract

In order to effectively and easily deliver the affective quality of a video, this study investigated the emotional manifests induced by the playback design of the video. In designing the playback, we articulated speed, direction, and continuity of the video and surveyed observers' responses. Based on the results, we propose seven categories of playback design, and each appeals cheerful, happy, relaxed, funny, urgent, angry, and sad emotion. For an easy use, we offer an online video editing service, "Jockey Time." A beta version was operated for a month for monitoring purpose, and finally, Jockey Time v.1.0 is now launched for anybody to easily enhance the emotional effect of one's video.