An Empirical Study on the Effect of Entrepreneurship Motivation and Entrepreneurship Ability on Entrepreneurial Performance

Zhenzeng Luan, Bing Li
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引用次数: 1

Abstract

The author sorted out a total of 289 questionnaires and established multiple linear regression model by investigating the university student entrepreneurs at different education background between October 2018 and March 2018, surveyed the influences of entrepreneur entrepreneurial motivation on entrepreneurial performance, and introduced the mediating variable of entrepreneurial ability to discuss the influence effects of entrepreneurial motivation on entrepreneurial performance. The results show that entrepreneurial motivation has a positive significant influence on entrepreneurial performance, entrepreneurial ability totally mediated the influences of survival motivation on entrepreneurial performance, and partially mediated the influences of opportunity motivation on entrepreneurial performance. Therefore, entrepreneur should value the awareness of entrepreneurship survival motivation, improve the comprehensive ability of entrepreneur entrepreneurship, transform it into entrepreneurship practice and improve the success rate of entrepreneurship. Keywords—entrepreneurial motivation; entrepreneurial ability; entrepreneurial performance
创业动机与创业能力对创业绩效影响的实证研究
笔者通过对2018年10月至2018年3月不同学历大学生企业家的调查,共整理出289份问卷,建立多元线性回归模型,考察企业家创业动机对创业绩效的影响,并引入创业能力这一中介变量,探讨创业动机对创业绩效的影响作用。结果表明:创业动机对创业绩效具有显著的正向影响,创业能力完全中介了生存动机对创业绩效的影响,部分中介了机会动机对创业绩效的影响。因此,企业家应重视创业生存动机意识,提高企业家创业综合能力,将其转化为创业实践,提高创业成功率。Keywords-entrepreneurial动机;创业能力;创业绩效
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